How a Marketing Consultant Helps Startups Reach and Retain Customers
A founder in Austin launched a meal-kit startup last spring and burned through $6,000 on Instagram ads in two months. The orders came in, and she was thrilled. Then she actually looked at her numbers and realized most of those customers never ordered again. She'd been paying to fill a bucket with a hole in it, which, honestly, is the exact moment a marketing consultant for startups starts to earn their keep. Why Getting Noticed Is the Easier Half Most founders think their problem is visibility. Usually it's focus. I've seen two-person startups trying to post on five social platforms while also running Google Ads. They end up doing everything halfway. A good consultant cuts that down quickly. Here's where I'll plant my flag: most startups should get really good at one channel before they touch a second. You don't need one of the top social media marketing companies juggling six accounts for you. You need one channel where your customers already hang out, worked...